The expected announcement by facebook comes as former internet big hitter aol is opening the doors to its new web based email program code named project phoenix for a limited number of users. The project phoenix inbox page was designed to make it easier to fire off a quick email text or instant message with just a few clicks on a quick bar at the top of the page. Mr zuckerberg said that he was changing facebook because young people found email was too much of a cognitive load . Facebook is to launch its own email service its founder said last night. The service perceived as a direct rival to google s gmail marks a new front in the ongoing and increasingly bitter battle between facebook and google to gain the loyalty of users. It has a huge base of 500million users that already love to communicate and share and facebook is giving them richer ways to do this through virtual gifts games location and even voice thanks to the recent integration deal with skype. Adding email to the mix is a logical step and facebook could tap into user data to provide an attractive highly personalised service. In its place he showcased facebook s own version which integrates all web and text based communications.
Facebook s new email system is modelled on instant messaging and on line chat and will allow people to simplify their communications regardless of how they choose to do it post dating email gmail. In recent months the relationship between facebook and google has become increasingly fraught amid the poaching of staff and efforts to throw up barricades to prevent users from easily shifting information such as email contact lists between the two platforms. The move will certainly alarm facebook s nearest rivals such as yahoo. Com email addresses but this is not email. Texts email or instant messages will all come into one feed and users can respond in any way they want. Related articles hotmail and yahoo post dating email gmail. Commenting on the launch eden zoller principal analyst at ovum said an email service from facebook makes a lot of sense. The 26 year old said it would go the way of the letter because it was too slow and too formal.
Google has banned facebook from importing its users email contacts a move it says it made because facebook refused to allow the export of contact and friend data from within user profiles. Seen as a direct rival to google s gmail it integrates all web and text based communications and works instantaneously mr zuckerberg revealed that as rumoured the 500million people signed up to facebook will have access to a facebook. They are also increasingly vying for engineering talent in silicon valley.Have 362million and 273million users respectively compared to gmail s 193million. We don t think that a modern messaging system is going to be email zuckerberg said at a press conference in san francisco. Bitter battle mark zuckerberg unveils facebook s new messaging service in san francisco. Last week google began blocking a facebook feature that allows users to automatically import gmail contact data into the social networking service.
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